The Cause Related Marketing or Social Marketing is a tool for sharing and support of a cause of social utility.

In Cause Related Marketing the project is associated with a specific product or product line or service and the donation to the Foundation is represented by a percentage of sales (or economic fixed contribution ).

Consumers are involved in the project of solidarity because each purchase generates a donation and they receive communications on the development of the project that are helping to achieve.
This initiative may be communicated by the company through the packaging, point of sale and with targeted communications campaigns.

In this case the Chiesi Foundation reserve to the companies that wish to support its projects a diversified partnership program:

- Partner Company (annual donation from 5,000 euro)
The contribution is intended for one of active projects according to the preference of the donor which will receive a detailed report that traces the evolution of the project and indicates clearly what and how it was intended for the support.

The company receives the certificate of “Business Partner”.
The Company logo is published in the  Foundation’s website.

- Company Silver Partner (a donation on a biennial basis from 20,000 euro)
The contribution is intended for one of active projects according to the preference of the donor which will receive a detailed report that traces the evolution of the project and indicates clearly what and how it was intended for the support.

The company receives the certificate of “Partner Company Silver”.
The Company logo is inserted in the space devoted to the “Friendly firms” of the Foundation.

- Company Gold Partner (a donation on a biennial basis from 50,000 euro)
The contribution is intended for one of active projects according to the preference of the donor which will receive a detailed report that traces the evolution of the project and indicates clearly what and how it was intended for the support.

The company receives the certificate of a “Holding Gold Partner”.
Possibility to use the logo Foundation Chiesi on their institutional materials (annual reports, brochures, flyers) .
Ability to use the banner “Holding Gold Partner of Chiesi Foundation” to publish on its website.

—————————————————————————————————–

If you are interested to collaborate with us and/or you need information, do not hesitate to contact us at the following addresses:

E-mail info@chiesifoundation.org

Tel 39 0521 279972