The sponsorship of a company to support a cause of social utility promoted by an organization non profit can assume different forms and possession various formalities of application:

- Sponsorship of cause’ s promotion

The product of a company is used as a medium for the transmission of a specific message concerning the cause supported.

- Sponsorship of licensing

The company offers an economic grant for the use of the Foundation’s logo; it is a form of sponsorship to finance and sustain one of the initiatives or events organised by the Foundation.

- Sponsorship of joint fundraising

The company sets itself as an intermediary between its customers/employees and the Foundation for the collection of funds for a specific project through its own channels (distribution network or the product).

The company acts as an intermediary for donations of their employees through their work hours that the company chooses to double for condiividerne commitment (payroll giving).